Sunday’s Reflection, and Mother’s Day

mothers day

What does mother’s day mean to me, a gifted soul, who tragically, lost his mother to suicide when he was only one and half years old? Nothing.

Since the never-asked-for experience of birth and up to the moment I became aware of my own consciousness, life without a mother was fine and dandy. “What’s the purpose of tears if you never knew what death was?,” I’d always say.

Seeing everyone and their mothers today, while at work—-some bounded, forever, to wheelchairs—made me bitter and disgusted inside. Why? Well…..because I never got to experience the joys of having one. As far as I’m concerned, and quite frankly, to the deprived child inside of me, forever cocooned in silent grief, ignorantly awaiting the arrival of his mother to say to him ” It’s time to blossom,” mothers are mysterious creatures without origins……they’re just being, just like you and I.

My motherless life was not entirely gloomy, of course. There were times, throughout my physical development, when I felt the unconditional love and kindness of another human-being, whom wanted nothing more but for me to grow up strong—emotionally, especially—-so that I could achieve more than those with mothers ever could, because he, too, had to do the same. That human-being was my father. and it is he who I owe this day to.

Thank You,

and Happy, my undisguised-father, mother’s day.

Return of the Pepsi Challenge

new pepsi challenge

letter T sonwenty-First century problems—-deforestation, climate change, prolonged-droughts, etc.,—-needs Twenty-First century solutions and seriousness, not the past and contemporary advertising distractions of controversial corporations, such as Coca Cola and Pepsi, with their Ice-bucket challenge, etc..

According to Brad Jackeman, president of the PepsiCo’s global beverage group, ” We’ve taken the DNA of the Pepsi challenge, then reinterpreted it for a new generation.” He then adds, ” No more  than ever, we are in a world where the consumer expects to hear from the brands they love in whole different ways.”

The unfortunate truth is, that Millennial’s, whom are often the archetypical personifications of astute gullibility and sufferers of nostalgic ignorance, are not trustworthy with the whole-sale responsibility of trialing corporations for past crimes committed against humanity and vulnerable populations, in the name of profit.

One such example could be founded(ed) in the village of Kala Dera in northern India. Kala Dera is located in the desert state of Rajasthan—on the driest part of India.

In 1998, the Central Ground Water Board, a government agency, classified the groundwater in Kala Dera as over exploited—declaring that the existing demands on the groundwater were not sustainable.

Despite the latter warnings, in 2000, Coca-Cola started it’s bottling plant in Kala Dera—a region populated by farmers and known for it’s water scarcity. Over time, groundwater levels dropped dramatically, and wells ran dry, farmers did not have enough water to have successful crop yields, and women had to walk miles longer just to access potable waters. All of this trickle-down cataclysm, came off of the heels of corporations looking to increase their profits.

The latter is not an isolated contingency of Coca-Cola’s moral corruption, for the sake of profit, but rather, a learned-corporate behavior amongst Pepsi and other companies alike.

The said example, then begs the question, why is history important? and more specifically, why should Millennial’s pay attention to said facts?

Acknowledging the past is paramount for understanding the complexities and possibilities of the present and future. Also, Millennial’s should pay attention to said facts because doing so makes us consumer-conscious about the “brands” we love and the impact they’re having on the planet, ecologically.

Right Circumstance

My friend Veronica is just like any typical nonconforming young adult birthed by the surrogate culture of independence—coupled by the aspiration of true-matriarchy.
One realizes that the antithesis of the latter suggest that the indicia of an antagonistic re-justification of the subtle dichotomy of naive realism vs. self-delusion is a rock throw away. and a rock throw away indeed—-because although her emotional-cordiality, sensuality of self-hood, and social correctness are being echoed in her everyday actions; under the right circumstance, I believe, that she can be persuaded to mortgage her femininity in order to fit into the social etiquette’s and intricacies of a relationship; thus, in a disappointing swoop, forever sacrificing her over-indulgence of the empty calories of feminism.